Welcome to Series 3 of Potstilled Radio. In this series, we are exploring the world of Irish whiskey outside of the home market. We are speaking to Brand Ambassadors, Market Specialists and Industry Professionals to learn about the consumer insights, consumption patterns and generally finding out what Irish whiskey consumers know about the industry.
In this epsiode I sit down with Martin Lynch the Commercial Manager of Australia and the greater Asia-Pacific region to talk about the success and growth of Irish whiskey in the Australian market and Martin gives great insights for other Irish whiskey brands trying to break the market down under!
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A huge thank you to this series’ new sponsors: