Welcome to Series 3 of Potstilled Radio. In this series, we are exploring the world of Irish whiskey outside of the home market. We are speaking to Brand Ambassadors, Market Specialists and Industry Professionals to learn about the consumer insights, consumption patterns and generally finding out what Irish whiskey consumers know about the industry.
In this episode I sit down with Michael Egan, the USA National Ambassador for Kilbeggan Distilling Company and the Beam Global portfolio of Irish whiskeys. As one of the few Irish whiskey ambassadors to have worked across all 50 US States, Michael shares with us a brief look into the Irish whiskey landscape across the US through the Corona Virus pandemic and what the trends could look like beyond.
As always if you enjoy Potstilled Radio, feel free to share with your whiskey loving friends across the world.
A huge thank you to this series’ new sponsors: