Irish Distillers re planning to invest €13 million (US$14.7m) to redevelop the Midleton Distillery visitor experience in East Cork, which is expected to be completed by 2025.
Midleton Distillery is the home of some of the largest Irish whiskey brands such as: Jameson, Powers, Redbreast, Midleton Very Rare, the Spot family and Method and Madness, as well as the Irish Whiskey Academy, Irish Distillers’ Archive and the Micro Distillery.
As part of the plan, the existing attraction will be completely transformed to accommodate new and interactive whiskey tours and various tasting experiences, offering visitors the opportunity to explore more about the past, present and future of Irish whiskey production at Midleton Distillery. The redevelopment will also deliver state-of-the-art new shopping, bar, café and restaurant facilities.
In order to ensure that visitors receive the same great experience while construction is ongoing, an alternative purpose-built Irish whiskey attraction will continue to welcome visitors during the redevelopment. Construction will commence immediately and is expected be completed by 2025, in time to mark the 200-year anniversary of Midleton Distillery.
Commenting on the plan, Conor McQuaid, Chairman and CEO said: “Over the past 30 years, Midleton Distillery has become synonymous with Irish whiskey tourism, welcoming more than three million visitors from countries all over the world to our home in East Cork.
Our ambition is to deliver an exceptional, world-class experiential offering which will bring whiskey lovers closer to the production process than ever before.
These exciting plans will ensure that the distillery experience offers visitors a unique insight into the whiskeys produced at Midleton Distillery in exceptionally beautiful and engaging surroundings. We are confident that we can further build upon the appeal of Midleton Distillery for both domestic and international visitors, cementing its position as one of the top tourism attractions in Ireland while supporting jobs and economic growth in the East Cork region.”