Episode 7 – Dick Mack’s Dingle – Finn Mac Donnell

Dick Mack’s Pub in Dingle, County Kerry, is a traditional pub in, what is, the most Westerly town in Europe. While this seems like an unlikely location for a whiskey pilgrimage site, Dick Mack’s, under the guidance of Finn Mac Donnell (and a helping hand from Peter White), has become one of Ireland’s leading whiskey watering holes. Continue reading “Episode 7 – Dick Mack’s Dingle – Finn Mac Donnell”

The Top Awards Show of the Year – The Irish Whiskey Awards 2018

In the world of distilled spirits there are thousands of award shows that you can enter. Each harping greater accolades and greater audiences in attempts to collect your entrance fees for themselves. Everyday there seems to be another gold star from an awards circuit that you’ve never heard of adorning a bottle of whiskey that you’ve never seen before. While they may seem silly and somewhat pointless, consumers do buy with their eyes and these gold awards help may brands stand out on the shelves. These sticker add ons, give consumers confidence that what they are buying is quality. After-all, distilled spirits producers are asking consumers to part with a decent chunk of hard-earned cash, long before they ever get to taste the product, so these awards can be very helpful. So are there awards that are worth their weight in gold?  Continue reading “The Top Awards Show of the Year – The Irish Whiskey Awards 2018”

Episode 6: Micil Distillery Founder – Pádraic Ó’Graillais

For this episode we have taken a step back in time to examine the roots of Irish whiskey, Poitín.

Poitín /potcheen/, which literally means ‘little pot’, is the term to describe unaged whiskey spirit, which would have been the back bone of many rural communities in Ireland throughout the generations.  Continue reading “Episode 6: Micil Distillery Founder – Pádraic Ó’Graillais”

McGregor’s Proper No. 12 Whiskey Review

As I’m sure you all know, the internet has been set alight by Conor McGregor’s entrance into the Irish whiskey industry with the announcement of his own blended whiskey ‘Proper No. Twelve’. The double champ is one of the most recognisable and followed people on the planet, and As I mentioned in my first article examining McGregor’s new whiskey, he has a greater social media following than any brand in the industry.

He is able to leverage his own brand to sell a consumer product, which is literally targeted at the 40 something million people that follow him across Facebook, Twitter, and Instagram. His market reach is unimaginable. His first social media announcement about the brand garnered nearly two million likes in a matter of hours, which a reach of several times that number. Continue reading “McGregor’s Proper No. 12 Whiskey Review”

The Notorious’ Proper No. 12 Irish Whiskey

News broke this week that Conor McGregor is stepping out of the octagon and into the world of Irish whiskey. He has arrived, armed with his new brand of blended whiskey ‘Proper No.12’.

McGregor’s entry into the world of whiskey shouldn’t come as too much of a shock to those eagle eyed among you, as he has been touting the plans for his own whiskey brand ever since his defeat to Floyd Mayweather. Continue reading “The Notorious’ Proper No. 12 Irish Whiskey”

Episode 5: Tullamore D.E.W. Distillery Ambassador – Kevin Pigott

Take a journey with us as we travel to the centre of Ireland to sit down with Tullamore D.E.W.’s Ireland and Distillery Ambassador, Kevin Pigott. Sit and sip while we discover all about what makes Tullamore D.E.W. the second most popular Irish whiskey in the world.

As always, Kevin gives us an amazing insight into the brand and what it is like to work at the Tullamore Distillery. He also gives us a peak behind the scenes to learn why the peat from the site of the distillery will never be used in peated whiskey, and what other towns almost became the future home of this beautiful new distillery.  Continue reading “Episode 5: Tullamore D.E.W. Distillery Ambassador – Kevin Pigott”