As the second day is upon us, and upon opening the second door still giddy over our first day treat, Tullamore D.E.W. 18-year-old single malt, there was little that could really top that. Day two has certainly taken a swing across the spectrum from the super-premium to the value segment with Paddy Irish whiskey. Continue reading “Advent #2 – Paddy Irish Whiskey”
As I’m sure you all know, the internet has been set alight by Conor McGregor’s entrance into the Irish whiskey industry with the announcement of his own blended whiskey ‘Proper No. Twelve’. The double champ is one of the most recognisable and followed people on the planet, and As I mentioned in my first article examining McGregor’s new whiskey, he has a greater social media following than any brand in the industry.
He is able to leverage his own brand to sell a consumer product, which is literally targeted at the 40 something million people that follow him across Facebook, Twitter, and Instagram. His market reach is unimaginable. His first social media announcement about the brand garnered nearly two million likes in a matter of hours, which a reach of several times that number. Continue reading “McGregor’s Proper No. 12 Whiskey Review”
Potstilled.com has collaborated with the Dylan Whiskey Bar to bring you a liquid version of one of our articles. Drink with us as we explore some of the Irish whiskeys that are really thinking outside of the box, when it comes to innovation and differentiation.
The whiskey flight is available from the Dylan Whiskey Bar in Kilkenny from the 1st to the 31st of July for €15. Join in the conversation on Twitter @Potstilled_
Continue reading “Drink into the Unknown”
“Dublin’s only live maturation warehouse”… but who cares if it means a price hike? Jameson have announced the re-release of Jameson 18 with a hefty price increase. Check out the full story here with Potstilled.com.
Continue reading “A brand new Jameson and a brand new price hike”
A first look at the new Method and Madness whiskey range from Irish Distillers. The range takes innovative and exciting new leaps in the Irish whiskey world so come see what all the fuss is about
Continue reading “Method & Madness Whiskey Range”
Jameson Caskmates is one of the newest additions to the Jameson family. This is a guide for all aspects of Caskmates, from the idea conception to the global release. Come have a look. Continue reading “Jameson Caskmates: A Guide”
Take a look into the two new trilogies from Jameson Irish whiskey. Appearing to be targeted at both travel and general retail markets, interesting things seem to be coming down the line for Jameson. Continue reading “Jameson’s New Trilogies”