Advent #8 – Sadler’s Peaky Blinders

This whiskey is an unusual piece of the Irish whiskey fabric currently. It is tied to the immensely popular, period drama, Peaky Blinders. The whiskey was produced as a licenced product of the show and caused its own controversy in the Irish whiskey industry by plastering ‘Product of the British Isles’ across all of their bottles and whiskey advertising. Irish whiskey is an all island affair and does not differentiate between the North and the Republic. The phrase ‘British Isles’ is often a source of confusion and consternation owing to the geographical and political connotations of the words used. Continue reading “Advent #8 – Sadler’s Peaky Blinders”

Advent #7 – Roe & Co. Whiskey

The world of Irish Whiskey was shocked when Diageo made the announcement, in 2014, that they would be selling their stake in the Old Bushmills Irish Whiskey Distillery. It seemed that they would be leaving the Irish whiskey industry, right as it was on the cusp of a boom. Well their inactivity didn’t last too long. Roe & Co. Irish whiskey company was launched in early 2017 as the industry giant’s return to the category. Continue reading “Advent #7 – Roe & Co. Whiskey”

Advent #5 – Writers’ Tears Copper Pot

This is a whiskey that every Irish Whiskey drinker should have on their shelves at some point in their life. Writers Tears Copper Pot is the flagship expression from Walsh Whiskey’s Writers Tears range. Interestingly, it is a blend of 40% Single Pot Still and 60% Single Malt whiskeys aged in ex-bourbon barrels. Which for you eagle eyed readers out there will notice, means it has no grain whiskey added to the blend.
Continue reading “Advent #5 – Writers’ Tears Copper Pot”

McGregor’s Proper No. 12 Whiskey Review

As I’m sure you all know, the internet has been set alight by Conor McGregor’s entrance into the Irish whiskey industry with the announcement of his own blended whiskey ‘Proper No. Twelve’. The double champ is one of the most recognisable and followed people on the planet, and As I mentioned in my first article examining McGregor’s new whiskey, he has a greater social media following than any brand in the industry.

He is able to leverage his own brand to sell a consumer product, which is literally targeted at the 40 something million people that follow him across Facebook, Twitter, and Instagram. His market reach is unimaginable. His first social media announcement about the brand garnered nearly two million likes in a matter of hours, which a reach of several times that number. Continue reading “McGregor’s Proper No. 12 Whiskey Review”

Drink into the Unknown

Potstilled.com has collaborated with the Dylan Whiskey Bar to bring you a liquid version of one of our articles. Drink with us as we explore some of the Irish whiskeys that are really thinking outside of the box, when it comes to innovation and differentiation.
The whiskey flight is available from the Dylan Whiskey Bar in Kilkenny from the 1st to the 31st of July for €15. Join in the conversation on Twitter @Potstilled_
Continue reading “Drink into the Unknown”