The Notorious’ Proper No. 12 Irish Whiskey

News broke this week that Conor McGregor is stepping out of the octagon and into the world of Irish whiskey. He has arrived, armed with his new brand of blended whiskey ‘Proper No.12’.

McGregor’s entry into the world of whiskey shouldn’t come as too much of a shock to those eagle eyed among you, as he has been touting the plans for his own whiskey brand ever since his defeat to Floyd Mayweather. Continue reading “The Notorious’ Proper No. 12 Irish Whiskey”

An Investigation into Malt

In our second collaboration of the year, we are proud to announce another liquid journey through the wonderful and often confusing world of Irish whiskey.

This time we have left the sunny southeast behind and we are headed for the European City of Culture 2020, Galway. It is here that we have collaborated with one of the most awarded whiskey bars in the country, Garavan’s, to deliver imbibers a liquid investigation to intrigue and delight.

This Potstilled flight attempts to take a scientific approach of comparing three identical malt samples that were aged and matured by three different companies. The purpose of this investigation is to discover how these different maturation programs can deliver wildly different whiskeys with their own DNA and myriad of flavours, distinct from the last. On this flight you will find three malt whiskeys, which have all been distilled in the Old Bushmills Distillery in Northern Ireland.
Continue reading “An Investigation into Malt”

Irish Times Bushmills Blunder

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So today I found myself flicking through the Irish Times business section and I was greeted with a quick caption article (see picture above) about how, drinks giant, Diageo had just purchased Bushmills distillery in Northern Ireland for £200million. A bargain basement price considering that they just sold, the same, Bushmills distillery to tequila giants Jose Cuervo at the beginning of the new year for a reported £400million plus majority stake in a mid range tequila brand.

If this article were true Diageo would have just pulled off the world’s quickest £200million profit making scheme the drinks industry may have ever seen!

After some minor digging into the background of this peculiar story I realised that this is in-fact a direct copy and paste article from April 25th 2005. An article published in the Irish Times after the acquisition of Bushmills by Diageo from Pernod Ricard/Irish Distillers.

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Further browsing revealed, what appears to be, the intended article for today’s print edition of the Times, posted on their website claiming that Jose Cuervo are now selling $500million in bonds to finance their recent purchase of this famous Irish whiskey distillery.

Congrats to whatever night editor managed to throw together a lovely half article about Bushmills some…. ten years late to the party.

I’m starting to to think I should read the times more often!