Powers Whiskey are set to release a Powers Ready to Drink Cocktail (a category known as RTD’s) to appeal to younger generations of whiskey consumers. Continue reading “Powers Whiskey set to release Ready to Drink Cocktail”
Irish whiskey giant, Jameson Irish Whiskey, are quickly growing their supporter base of beer cask whiskey finished series, ‘Caskmates’. This overnight success has seen an estimated quarter million 9litre case increase for the behemoth of the category. A fantastic feat when they have seen almost no cannibalization of their Jameson ‘original’ market share either. Continue reading “Jameson Whiskey’s Newest Caskmates Collaborations”
It has already been an exciting year for Irish Distillers’ re-brands and it is only the 25th day of 2019.
Previously in the month, we saw a re-fresh of the Jameson original, and caskmates ranges, nevermind 2018’s re-brand of Midleton Very Rare. Well now we are seeing the much loved Barry Crockett Legacy. Continue reading “Midleton Barry Crockett Legacy Re-Brand”
WALSH WHISKEY & ILLVA SARONNO AGREE TO DEMERGE JOINT-VENTURE
Whiskey brands and distillery businesses split with immediate effect and without redundancies. Continue reading “Walsh Whiskey Brands Demerge from Royal Oak Distillery”
Rushing seems to be the MO (Modus Operandi) of McGregor’s Proper No. Twelve Whiskey. The initial release of the whiskey was launched in a flurry of half completed and illegal decisions that, most notably, saw the whiskey released into the European market in 750ml bottles (EU legally requires spirits to be bottled in 700ml formats). Furthermore, their bespoke embossed green bottle was nowhere to be found and the replacement bottle was painted an odd green hue which did not bond with the glue of the label creating a very shabbily hashed together product. So, surely they can only go up from here? Continue reading “Round 2 for McGregor’s Proper No. Twelve”
Tonight saw the launch of the newest expression of the Mitchell & Sons/Irish Distillers Spot Range, Red Spot. The event took place in Mitchell’s old bonding cellars under the streets of Merrion Square, where attendees were brought through the heritage of the Spot Range and introduced to the whiskey that has been absent from the Irish whiskey landscape for over five decades. Although, it seems that another Spot release flew under the radar at this event. Continue reading “Green Spot Cask Strength Single Cask”