Irish Whiskey in America: the underdeveloped market

Irish whiskey is exploding at the moment but the market for Irish whiskey in the United States focuses primarily on blended whiskeys and a lot will need to happen before the category is able to chip away at the incredible lead that our Scottish cousins have in the single malt category.

Irish Whiskey; Myth or Fact

Thus, this article is intended to debunk some of the common myths around Irish whiskey and to highlight some of things to look out for when buying Irish!
If you're a connoisseur or a new arrival to the category you might find a lot of the things that are touted as gospel turn out to be common misconceptions.

Irish Times Bushmills Blunder

So today I found myself flicking through the Irish Times business section and I was greeted with a quick caption article (see picture above) about how, drinks giant, Diageo had just purchased Bushmills distillery in Northern Ireland for £200million. A bargain basement price considering that they just sold, the same, Bushmills distillery to tequila giants... Continue Reading →

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