Join me as I virtually sit down with Derek King, Powers Whiskey Global Brand Ambassador, to talk all things about the Powers Whiskey range, their new rebrand as well as which expressions will be followed through in the new core range.
Derek informs us about his origins in the Irish whiskey industry as well as what the role of a Powers Whiskey Global Brand Ambassador entails, on a day-to-day basis.
It was a great opportunity to sit down with Derek and get a glimpse into the world of Powers and how they are spreading the good word of Irish whiskey and single pot still across both Ireland and the US.
If you want to read more about the new Powers Whiskey re-brand, click here.
A big thank you to our show sponsors:
W.D. O’Connell Whiskey Merchants.
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