Welcome to Series 3 of Potstilled Radio. In this series, we are exploring the world of Irish whiskey outside of the home market. We are speaking to Brand Ambassadors, Market Specialists and Industry Professionals to learn about the consumer insights, consumption patterns and generally finding out what Irish whiskey consumers know about the industry.
In this episode we sit down with Peter Prazenka in Bratislava, Slovakia, as he takes us into the world of Irish whiskey in his home country. Having worked with a number of Irish brands to promote their portfolios across the country, Peter now works full time curating Slovakia’s largest Irish whiskey selection in his Irish Pub & Whiskey Bar – The Izzi Pub.
Listen in as Peter brings us through the facets of the Irish whiskey industry that excite him and his consumers as well as his tips for new entrant brands within the Slovak market.
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The Podcast theme music is “Whiskey in me tea” by Dublin based band, Macushla. Used with premission. Check out full video here.