As I’m sure you all know, the internet has been set alight by Conor McGregor’s entrance into the Irish whiskey industry with the announcement of his own blended whiskey ‘Proper No. Twelve’. The double champ is one of the most recognisable and followed people on the planet, and As I mentioned in my first article examining McGregor’s new whiskey, he has a greater social media following than any brand in the industry.
He is able to leverage his own brand to sell a consumer product, which is literally targeted at the 40 something million people that follow him across Facebook, Twitter, and Instagram. His market reach is unimaginable. His first social media announcement about the brand garnered nearly two million likes in a matter of hours, which a reach of several times that number. Continue reading “McGregor’s Proper No. 12 Whiskey Review”