Advent #7 – Roe & Co. Whiskey

The world of Irish Whiskey was shocked when Diageo made the announcement, in 2014, that they would be selling their stake in the Old Bushmills Irish Whiskey Distillery. It seemed that they would be leaving the Irish whiskey industry, right as it was on the cusp of a boom. Well their inactivity didn’t last too long. Roe & Co. Irish whiskey company was launched in early 2017 as the industry giant’s return to the category. Continue reading “Advent #7 – Roe & Co. Whiskey”